1960s dating ads

The Cold War ramped up, troops were sent to Vietnam, hippies emerged with drugs and rock. Through it all, advertising provided a bit of calmness amid the tumult.

It was, however, quite the moment for print ads, which could step up their game thanks to the fast-moving technology it was trumpeting and changing times.

It was the time of 'Mad Men' advertising, two Kennedys were assassinated, as was Martin Luther King.

Protests erupted as blacks moved into white neighborhoods.

These sexist vintage ads are horrific evidence of how crappy society used to treat women.

Each advertisement is an instruction manual for a woman to know her place.

Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.Used a questionnaire and an IBM 1401 to match students. "By the fall of sixty-five, six months after the launch, some ninety thousand Operation Match questionnaires had been received, amounting to 0,000 in gross profits, about

Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.

But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.

Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.

Used a questionnaire and an IBM 1401 to match students. "By the fall of sixty-five, six months after the launch, some ninety thousand Operation Match questionnaires had been received, amounting to $270,000 in gross profits, about $1.8 million in today's dollars."Eros (Contact Inc.) launches. "Everybody was letting it all hang out in other ways," said Raymond Shapiro, a business manager for the New York Review of Books, "so suddenly it was okay to display oneself in print.

It was very important to be 'self-aware.' So you'd get ads like: 'Astrologer, 27, psychology student, desires to establish non-superficial friendship with sensitive, choicelessly aware persons who are non-self-oriented, deep, and wish to unearth real, personness relationships.' " The service achieved some notability, but it never overcame stigma.

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Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.Used a questionnaire and an IBM 1401 to match students. "By the fall of sixty-five, six months after the launch, some ninety thousand Operation Match questionnaires had been received, amounting to $270,000 in gross profits, about $1.8 million in today's dollars."Eros (Contact Inc.) launches. "Everybody was letting it all hang out in other ways," said Raymond Shapiro, a business manager for the New York Review of Books, "so suddenly it was okay to display oneself in print.It was very important to be 'self-aware.' So you'd get ads like: 'Astrologer, 27, psychology student, desires to establish non-superficial friendship with sensitive, choicelessly aware persons who are non-self-oriented, deep, and wish to unearth real, personness relationships.' " The service achieved some notability, but it never overcame stigma.

.8 million in today's dollars."Eros (Contact Inc.) launches. "Everybody was letting it all hang out in other ways," said Raymond Shapiro, a business manager for the New York Review of Books, "so suddenly it was okay to display oneself in print.It was very important to be 'self-aware.' So you'd get ads like: 'Astrologer, 27, psychology student, desires to establish non-superficial friendship with sensitive, choicelessly aware persons who are non-self-oriented, deep, and wish to unearth real, personness relationships.' " The service achieved some notability, but it never overcame stigma.

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